At Style-Republik
05/2023 - 11/2024
As a Marketing Intern of Style-Republik, my regular duties entail planning, creating, publishing and monitoring content effectiveness on various digital platforms including website and various social media:
social media content MANAGEMENT
I am primarily responsible for crafting daily content for social platforms of SR Fashion Business School. Specifically, the process include 5 steps:
Results: Increase reach by 77% on average & engagement by 97% from June 1 to September 14 compared to previous three months.
EVENT MARKETING
I develop Communication Plans with clear objectives, strategies and execution to maximize event coverage. This helps our events happen smoothly with thousands of participants and increases brand awareness of Style-Republik effectively.
I am also in charge of researching and contacting well-known guest speakers, aiming to strengthening long-term business relationships & boosting event reputation.
Results:
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Achieve 100% KPIs for event marketing, including 1,400 registrants and 590 attendants for 4 events.
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96% of after-event feedback is positive. Non-follower reach & impressions increased by 101% & 94%, respectively.
