3 years of experiences
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Content strategy & multi-channel content creation
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Payment processing & budget monitoring
Education
06/2021 - 1/2025
RMIT University
Bachelor in Digital Marketing
Graduated with Distinction (GPA 3.3/4.0), completing all marketing courses with excellent grades while pursuing a minor in Logistics and engaging in extracurricular activities.
10/2020 - 5/2021
Ritsumeikan Asia Pacific University
Major in Culture, Society & Media
International exchange experience in Japan, studying in a multicultural environment and collaborating with students from diverse global backgrounds.
2017 - 2020
Vung Tau Le Quy Don Highschool
for the Gifted students
English-specialized program, building a strong language foundation and achieving Third Prize in History - National Excellent Student Examination.
Short-term
(Senior) Marketing Executive
2–4 YOE
Execute campaigns, coordinate with agencies, manage content & activation, track campaign performance.
Medium-term
Assistant Brand Manager
(4–6 YOE)
Support brand strategy, manage product launches, coordinate cross-functional teams, analyze market insights.
Long-term
Brand Manager
(6–8+ YOE)
Own brand strategy & positioning, lead integrated campaigns, manage budget & P&L impact, drive brand growth.
11/2024 - 1/2026
Senior Marketing Executive
Biti's
I helped grow Biti’s Kids and launch HELIO through impactful brand campaigns, driving the Kids category to exceed sales targets (96–104%) and remain the best seller for 6 consecutive quarters.
10/2023 - 11/2024
Freelance Marketing Executive
Upwork
I worked with clients from diverse countries (Singapore, USA...) to help boost their SERP rankings & acquire impressive performance on viral marketing.
05/2023 - 11/2024
Marketing Intern
Style-Republik
In charge of SR Fashion Business School, my duties entail planning, executing and monitoring various marketing activities, especially content creation on all digital platforms such as social media and website.
