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Supervise simultaneous projects & stakeholders
wordplaying & Trend-led viral storytelling
Led & execute end-to-end IMC planS
I developed annual and quarterly marketing plans, monthly content calendars, creative briefs and updated performance tracking via weekly reports.
=> Ensure daily operations follow timeline, budget limit and meet sale targets.
![[KID + HELIO] 25DE MKT PLAN.png](https://static.wixstatic.com/media/ae1eb7_6f9c7bc3829d4d6e96a559ac2c3e8e73~mv2.png/v1/fill/w_662,h_367,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BKID%20%2B%20HELIO%5D%2025DE%20MKT%20PLAN.png)
At Biti's
11/2024 - 1/2026
I helped grow Biti’s Kids and launch HELIO through impactful brand campaigns, driving the Kids category to exceed sales targets (96–104%) and remain the best seller for 6 consecutive quarters.
![[KID + HELIO] 25DE MKT PLAN.png](https://static.wixstatic.com/media/ae1eb7_dafac840da654009b99e15ca55abcad8~mv2.png/v1/fill/w_723,h_525,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BKID%20%2B%20HELIO%5D%2025DE%20MKT%20PLAN.png)
in-store product display
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